How We Took Zip-It® from Stuck to a Thriving Amazon Business

Zip-It was selling $4,000 per month with no profit margin when we started working together. After 12 months, they were selling over $60,000 per month with a 30%+ profit margin.

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Overview

Zip-It® is a simple yet ingenious drain cleaning tool invented by Gene Luoma. Zip-It had strong potential but was stuck on Amazon, averaging just $4K in monthly sales and operating with zero profit margin. Despite working with multiple agencies, the brand struggled to gain traction on the platform.

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Results That Speak Volumes

In just the first month, Zip-It® saw a 225% increase (3.25x) in month-over-month revenue, and a 500% (6x) increase in daily Amazon sales. But the real transformation happened over our first year together:

• 15X in Monthly Sales: Monthly revenue grew from $4K /month to over $60K /month.
• Over 30% Margins: Profit margins increased from practically 0 to over 30%.
• 32.9% Increase in Conversion Rate: Despite increasing prices by 50%, CVR increased by over 30% from high quality positioning and listing optimization.

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The Challenge

Amazon wasn’t delivering for Zip-It. Poor listing optimization, weak conversion rates, and inconsistent advertising left the product virtually invisible to buyers.

Biggest challenges:

• Competitors were illegally using “zip it” in their product copy and SEO, which was hurting branded search terms for Zip-It.
• Win back a large share of the “drain cleaning tool” market despite making up less than 1% at the start of the project.
• Convince customers to pay 2x the price for a higher quality drain snake compared to the cheaper, Chinese alternatives with lots of reviews.
• Differentiate from a large line-up of competitor knockoffs that are infringing on the Zip-It patent.

Zip it needed more than a basic setup – they needed a partner who understood how to win on Amazon.

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Our Full-Funnel Solution

yourAMZ stepped in with a full-funnel Amazon growth strategy. We rebuilt the listing from the ground up, applying high-converting design principles, A+ Content, SEO-driven copy, and split-tested main images. We launched a smart advertising strategy focused on discoverability and profitable growth. We continually optimized based on performance data.

Key solutions we implemented:

• Brand Protection Enforcement: Reported competitors infringing on the “Zip-It” trademark in their product listings and SEO.
• Premium Listing & Store Redesign: Overhauled Zip-It’s Amazon listings and Brand Store with SEO-rich copy, benefit-driven bullets, branded image design, A+ content, and animated videos.
• Premium Pricing Strategy: Increased price by 30% to reinforce premium positioning and maintain profitability while scaling ad spend.
• Aggressive Early Advertising: Allocated 30% of revenue to ads in the first few months to drive velocity, boost organic ranking, and dominate branded search terms like “zip it."
• High-Impact Video Ads: Produced and ran animated video ads on top-performing keywords to enhance engagement and conversions.
• Strategic Product Expansion: Launched 1-pack and 10-pack options to unlock headline ads, fill all sponsored placements, and own branded search results.‍
• Inventory Forecasting: Streamlined FBA planning to avoid critical stock-outs and protect margins during periods of peak demand.

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By combining Amazon expertise with consistent testing and optimization, yourAMZ turned Zip-It into a thriving, profitable brand. For a simple product that had once been overlooked, Zip-It was able to transform itself into a category leader.