+$286,360 Increase in Amazon Ad Revenue (First 4 Months)

We helped a leading housewares brand increase their Amazon visibility, revenue, and profits in just 4 months.

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Overview

A leading brand in the housewares category had achieved some success on Amazon, but they wanted to take their Amazon business to the next level. The brand wanted to add an experienced Amazon team to help them significantly grow market share while staying profitable

One of the biggest challenges was that the brand’s best selling SKU was suspended by Amazon, and they were unable to get the product reinstated. To make matters worse, over $300,000 of inventory was scheduled to be returned by Amazon FBA at a huge cost to the brand.

That’s when they turned to yourAMZ to plan and implement a multifaceted strategy to solve their urgent issues and grow revenue and profitability on a short timeline.

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Results That Speak Volumes

Within the first 4 months of partnering with yourAMZ, this brand achieved:

• Avoided $10,000 of impending removal fees. We successfully reinstated their best-selling “hero” product, which prevented Amazon's scheduled auto-removal of $300K worth of FBA inventory.
• +$286,000 increase in year-over-year advertising revenue
• +$325,000 increase in year-over-year total revenue while maintaining a ROAS of 6.0
• +39% increase in unique page views, dramatically increasing the visibility and reach of the brand to targeted shoppers.

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The Challenge

Despite a loyal customer base and strong brand equity, this brand’s Amazon performance was uneven:

• No year-over-year growth
• A too conservative ad strategy that limited reach
• Brand’s listing pages that did not communicate product value
• A suspended hero product

To break through these barriers and scale sustainably, this housewares brand needed expert strategy, tactical execution, and real-time optimization.

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Our Full-Funnel Solution

YourAMZ immediately deployed a hands-on, data-driven, full-funnel strategy designed to revamp their entire Amazon operation.

Key initiatives included:

• Listing Optimization: Rebuilt product listings with SEO-driven copy, eye-catching imagery, and premium A+ content to boost visibility and conversions.
• Advertising Expansion: New ad campaigns were created to reach new high-intent shoppers in regular and top-of-search placements. Targeting was expanded to increase reach.‍
• Product Reinstatement Success: Our team worked tirelessly to reinstate the brand’s leading product. We reopened appeals, connected Amazon team members within our network, and paid out of pocket to bring in additional experts for guidance. We were able to reinstate the listing fully before $300,000 worth of FBA inventory was removed and returned to the brand.‍
• Strategic Alignment: Delivered weekly performance insights, collaborative strategy calls, and transparent reporting to ensure continuous growth.
• New Opportunities Identified: Market and shopper research that guided the creation of new bundles and new product lines to target untapped market opportunities.

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By partnering with yourAMZ, this housewares brand transformed their Amazon performance, achieving a $286,360 sales increase from ad clicks, reinstating their hero product, and unlocking sustainable growth in just four months.