From Launch to $11.5 Million in Revenue (in 3 Years)

We helped a housewares brand launch a new hero product and reach $11.5 million in Amazon revenue in the first 3 years.

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Overview

A new brand in the housewares category created a product that was different from anything else on the market. The brand decided that Amazon was the right channel to invest in for the product’s launch.

They trusted yourAMZ to do market research, build a marketing strategy to generate demand, and design listing pages that clearly communicated the features and benefits of the product.  With a modest advertising budget and no reviews, we were able to grow the product consistently month-over-month and year-over-year.

To this day, Amazon generates the majority of the revenue and profit for this brand.

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Results That Speak Volumes

Within the first 3 years of partnering with yourAMZ, this brand achieved:

• $2.7 million of revenue in the first 12 months on Amazon.
• +50.5% annual revenue growth for 3 consecutive years.
• $11.5 million of total revenue in the first 3 year after launching on Amazon.
• Successfully launched and grew 4 new products.‍
• Zero out-of-stocks during 3 holiday shopping seasons.

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The Challenge

The brand had a new product that they wanted to launch on Amazon, but did not have any experience selling on the platform.

We helped:

• Create a launch plan to introduce the new product to the market
• Identify the target shopper and how to get their attention.
• Design beautiful listing pages that showed the product in action.
• Expand the brand through increased sales and new product launches, including accessories.

We built the brand’s Amazon business brick by brick until they had created an entirely new subcategory.

Within 3 years, we cemented the status of the brand as the market leader in their category and price point.

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Our Full-Funnel Solution

YourAMZ immediately deployed a hands-on, data-driven, full-funnel strategy designed to launch their Amazon business from scratch. Because the product was so new, there was no existing playbook to follow.

A creative and original game-plan for launch and growth was needed:

• Listing Optimization: Built product listings with SEO-driven copy, eye-catching imagery, and premium A+ content to boost visibility and conversions.
• Inventory Forecasting: Streamlined FBA planning to avoid critical stock-outs and protect margins during periods of peak demand.
• Marketing Strategy: Created a strategic Amazon marketing plan to grab attention and educate our target shoppers both before and after landing on the product’s listing page.
• Customer Service: Helped install a customer service workflow that monitored customer feedback and fixed any customer issues before they became 1-star reviews.‍
• Strategic Alignment: Delivered weekly performance insights, collaborative strategy calls, and transparent reporting to make sure we stayed on track.

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This partnership was the foundation for the brand’s success and growth over several years.