Leveraging Video Content for Amazon: A Complete Guide for Sellers

Leveraging video content on Amazon is essential for maximizing your product’s visibility and driving conversions. This complete guide for sellers explores the five key placements for video on Amazon and provides actionable tips to ensure your content meets the platform’s requirements while capturing customer attention.

1. Listing Video

Overview
Listing videos appear directly under your product images on your Amazon listing page. These are prime real estate for showcasing your product in action, highlighting features, or answering FAQs visually.

Requirements

• Resolution: Horizontal 1080p.
• Length: No time limit, but shorter videos (under 2 minutes) perform better.
• File Size: Maximum of 5 GB.
• Formats: .mov or .mp4.
• Quantity: Unlimited videos, with one featured “main” video.

​Tips for Content Creators

• Focus on clear demonstrations of product use.
• Incorporate customer pain points and how the product solves them.
• Maintain high production quality to stand out.
  
  

2. Premium A+ Content Video

Overview
If you have access to Premium A+ Content, you can include videos in this section to elevate your listing design. Videos here complement product descriptions and images for a more dynamic presentation.

​Requirements

• Resolution: Minimum 960x540; recommended 1920x1080.
• Length: Maximum of 180 seconds.
• File Size: Maximum 200 MB.
• Formats: .mp4.
• Quantity: Multiple videos can be used for singe A+ design by using multiple Full Video modules.

Tips for Content Creators

• Keep videos concise and focused on unique selling points.
• Align visuals with other Premium A+ Content elements for a cohesive look.
• Showcase features that require more detailed explanation than images can provide.
  Learn how to get access to Premium A+ Content.‍

3. Brand Store Background Video

Overview
This auto-playing, looping video plays without audio and serves as a dynamic backdrop in your Brand Store. It’s a great way to set the tone and grab attention.

​Requirements

• Resolution: Minimum 1280x640; maximum height of 1500px.
• Length: 2-20 seconds.
• File Formats: .avi, .mov, .mpg, .mpeg, .mp4 (mov or mp4 recommended).
• Aspect Ratio: 1:1 (square) or 16:9 (horizontal).
  

Tips for Content Creators

• Use bold, visually engaging clips with minimal text.
• Highlight your brand ethos or a hero product in action.
• Ensure visuals loop seamlessly.
• Ensure audio is not essential for the video. Audio will be removed completely.

4. Brand Store Video

Overview
Unlike background videos, Brand Store videos include audio and a play button, making them suitable for more detailed storytelling or customer testimonials.

​Requirements

• Resolution: Minimum 1280x640; recommended 1920x1080.
• File Size: Maximum 100 MB.
• Formats: .avi, .mov, .mpg, .mpeg, .mp4.
• Cover Image: Minimum 3000x1500 pixels; recommended 3000x1688 pixels at 300 ppi.
  

Tips for Content Creators

• Create a compelling thumbnail or cover image to entice clicks.
• Use audio thoughtfully to explain, narrate, or engage.
• Tell a story about your product’s impact or customer experience.
  
  

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5. Amazon Video Ads

Overview
Video ads appear prominently in search results, product pages, and other placements. These are excellent for driving awareness and conversions.

​Requirements

• Resolution: 1920x1080p.
• Length: 6-45 seconds.
• Frame Rate: 24 fps (recommended), OR 23.976 fps, 25 fps, 29.97 fps, 29.98 fps, 30 fps.
• File Size: Maximum 500 MB.
• Formats: .mp4.
• Audio Codec: PCM, AAC, or MP3 (Stereo or Mono).
• Text: Font must be legible on mobile; no text in the lower right corner.
  

Tips for Content Creators

• Keep the first 3 seconds attention-grabbing to prevent scroll-past.
• Use subtitles for accessibility and mobile viewing.
• Highlight key benefits or a single call-to-action (CTA).
  

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High-quality video content can significantly enhance your product’s visibility and conversion rates on Amazon. By understanding the placement opportunities and technical requirements, you can guide your content creators to produce videos that align with Amazon’s standards and your brand’s goals.​​For more details or customized advice, feel free to schedule a call below!