Amazon DSP Video & Display Ads: Dimensions & Specs

Amazon DSP

Amazon DSP (Demand-Side Platform) is a powerful tool for brands looking to expand their reach beyond Amazon's marketplace.

It allows advertisers to programmatically buy ads and reach for both new and existing audiences wherever they spend their time online (on and off Amazon).

With Amazon DSP, you can leverage exclusive insights and shopping signals to connect with the most relevant audiences, ensuring that your marketing efforts are both effective and efficient.

One of the primary benefits of Amazon DSP is its advanced targeting capabilities. Unlike standard Amazon advertising options, DSP offers detailed targeting based on geographic location, demographics, and specific user behaviors. This means you can create highly customized campaigns that reach your desired audience with precision.

Additionally, Amazon DSP provides robust performance reporting, enabling you to make data-driven decisions and optimize your campaigns in real-time, whether you choose the self-service or managed-service option.

With Amazon DSP, sellers can use a variety of creative types, including audio ads, display ads, and video ads.

The specs for Amazon DSP Video Ads & Display Ads are outlined below.

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DSP Video Ads: Specs & Requirements

• Dimensions: 1920x1080p
• Length: 15 seconds, 30 seconds, 60 seconds
• Frame Rate: 23.976 fps (recommended)
• File Type: Must be .mp4
• Max File Size: 500MB
• Video Format: H.264, MPEG-2, or MPEG-4
• Video Bitrate: At least 8,000 Kbps
• Audio Format: PCM or AAC
• Audio Bitrate: At least 192 Kbps
• Audio Channel: Minimum of 2-Channels
• Important Note: Streaming TV ads are delivered in non-clickable environments so they should not include call-to-action elements that encourage clicking (e.g., a button shape that says “learn more”). Also, do not include any URLs.

One of the biggest differences with Amazon DSP Video Ads compared to Sponsored Brands Video ads is that DSP Video Ads have their audio on by default. This means that the audio component of your video is crucial, whereas with Sponsored Brand it's not.

Here is an example of a real 30-second Amazon DSP Video Ad on Amazon Fire TV:

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DSP Display Ads: Specs & Requirements

There are a variety of sizes for DSP display ads on both desktop and mobile. Here are all of the options you have for each:

Desktop Display:

(Most commonly used types have been bolded)

• Leaderboard - 728x90 px
• Medium Rectangle - 300x250 px
• Wide Skyscraper - 160x600 px
• Large Rectangle - 300x600 px
• Billboard - 1940x500 px

Mobile Display:

(Most commonly used types have been bolded)

• Leaderboard - 640x100 px
• Detail & Search Results - 828x250 px
• Medium Rectangle - 600x500 px
• Leaderboard Tablet - 1456x180 px

Here are a few examples of real DSP Display Ads we ran for our client Sibu: