Amazon DSP Video Ads: Dimensions & Specs

Amazon DSP

Amazon DSP (Demand-Side Platform) is a powerful tool for brands looking to expand their reach beyond Amazon's marketplace. It allows advertisers to programmatically buy ads and reach both new and existing audiences wherever they spend their time online (off Amazon).

With Amazon DSP, you can leverage exclusive insights and shopping signals to connect with the most relevant audiences, ensuring that your marketing efforts are both effective and efficient.

One of the primary benefits of Amazon DSP is its advanced targeting capabilities. Unlike standard Amazon advertising options, DSP offers detailed targeting based on geographic location, demographics, and specific user behaviors. This means you can create highly customized campaigns that reach your desired audience with precision.

Additionally, Amazon DSP provides robust performance reporting, enabling you to make data-driven decisions and optimize your campaigns in real-time, whether you choose the self-service or managed-service option.

With Amazon DSP, sellers can use a variety of creative types, including audio ads, display ads, and video ads. Below are the specs for Amazon DSP Video Ads.
​
​Video Ad Specs & Requirements (full specs here):

• Dimensions: 1920x1080p
• Length: 15 seconds, 30 seconds, 60 seconds
• Frame Rate: 23.976 fps (recommended)
• File Type: Must be .mp4
• Max File Size: 500MB
• Video Format: H.264, MPEG-2, or MPEG-4
• Audio Format: PCM or AAC
• Audio Channel: Minimum of 2-Channels
• Important Note: Streaming TV ads are delivered in non-clickable environments so they should not include call-to-action elements that encourage clicking (e.g., a button shape that says “learn more”). Also, do not include any URLs.

One of the biggest differences with Amazon DSP Video Ads compared to Sponsored Brands Video ads is that DSP Video Ads have their audio on by default. This means that the audio component of your video is crucial, whereas with Sponsored Brand it's not.

Here is an example of a real 30-second Amazon DSP Video Ad on Amazon Fire TV: