What are Price Discount Campaigns on Amazon?

Amazon Discount Campaigns

Price Discounts are a time-bound campaign in which you can offer discounted prices on your products for up to 30 days and on a limited number of inventories. Price Discounts for products with a validated reference price will appear with a strike-through price in Search and on the Product Detail page.

​The breakdown on Price Discounts:

• Set a duration - Price Discounts can run between 1 to 30 consecutive days. The discounted price will automatically go live on the Start Date and will automatically end on the End Date you specify.
• Set an inventory budget - When creating a Price Discounts on a product, you can enter the number of units to offer at the discounted price. Once you sell through the committed units, the price will automatically revert to its regular price.

• Increase conversion - Price Discounts can help you increase conversion and sell through inventory, including inventory on seasonal products at the end of the season.
• Product discovery - Price Discounts may help drive additional customer discovery and sales, both during and after the discount has run.
• View performance - While your Price Discounts is running and after it ends, gain insight into the impact it had with access to performance metrics such as Sales, Units Sold, Glance Views, Conversion Rate, and Sell-through Rate. You can view this information on the Price Discounts Dashboard.

To be eligible, you must be a professional seller with at least a 3.5 seller feedback rating.

Your products must meet the following criteria at all times:

• Products must have at least a 3-star rating
• Products must be in new condition
• Adult products, restricted products, or otherwise offensive products are not allowed
  

Discount must meet the following:

• At least 5% off the 30-day lowest price bought by customers
• At least 5% off the current price
• At least 5% off the reference price for products with a validated reference price. Products without a validated reference price will not display a strike-through price or savings to customers
• A validated reference price, in order to show a savings comparison.

This new promotion aims to help sellers create more appealing offers for shoppers by displaying strike-through prices on eligible products, potentially increasing visibility and sales.

Sellers interested in using this feature should check their eligibility and explore the dashboard's capabilities to determine if it aligns with their pricing and promotional strategies.​

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