Guide to Brand Tailored Promotions in Amazon Seller Central

Brand Tailored Promotions Explained

These promotions, exclusive to only Brand owners, will help you build your customer base and brand loyalty on Amazon by offering promotional codes to your potential and new customers.

Through Brand Tailored Promotions, you can offer promotional discounts ranging from 10% to 50% off on all or specific products to specific customer types to boost customer conversions, repeat purchases, and customer retention rates. Each eligible customer can redeem the promotion on a single purchase, limited to one unit redemption per customer. You can have a maximum of 20 active or scheduled promotions at any given time.

​Audience Types:

Rules & Requirements

• Professional Seller Account
• Must have a registered Brand
• Must have at least 1,000 audience members in the specific audience segment
• Products must be sold as “new”
• Products with no reviews are eligible.
• If a product has reviews, it must meet the below criteria:

• Products with 1-4 reviews must have an average rating of 2.5 stars
• Products with 5+ reviews must have an average rating of at least 3 stars

There could be an overlap between different audiences. If a customer is part of two different audiences and there is a promotion for both, the customer might get two different promotions. However, two promotions cannot be applied on the same purchase as tailored promotion discounts will not stack. The customer can, however, use tailored promotion on two different purchases if they are eligible for two audience-based promotions.

These promotions will show up to eligible customers (depending on the audience) on search pages, product detail pages, promotion shopping pages, and on the Brand Store. The promotions will also be surfaced with a green badge that has wording such as "Save X% with brand promotion XXXX."​

Amazon’s Brand Tailored Promotions offer a powerful tool for brands to engage with customers, boost sales, and build loyalty. By targeting specific audiences with personalized discounts, brands can increase conversions, attract new customers, and reward existing ones. If you’re a registered brand owner, take advantage of this exclusive program and unlock its potential to propel your brand forward.

‍