Your brand is strong.
Your ads are holding you back.
Does your Amazon account feel like a black box?
You built a real brand. Premium product, loyal customers, reviews that prove it. Your website shows what your brand is capable of.
And then there’s Amazon: the channel one person understands, where money goes in, a dashboard number comes out, and you’re asked to take the rest on faith.
One question stumps most brand owners: what is your break-even ACoS? That’s the point where your ads stop making money and start losing it. ROAS won’t tell you. In most accounts we audit, nobody has ever calculated it.
The pattern we keep finding once we’re inside:
The dashboard looks great because of your brand. In past audits, 49–55% of search spend was going to the brand’s own name, re-buying customers who had already found them. Branded clicks flatter your ROAS and add almost no new customers.
The growth engine runs in reverse. Ads aimed at new customers quietly lose money, subsidized by brand demand the founder built elsewhere.
Real money produces nothing. It’s common to find 15–25% of search spend sitting on terms that have never converted once. Hundreds to thousands per month, verifiable line by line.
The best shelf gets the least budget. In the accounts we’ve analyzed, top-of-search placements convert 2–6x better than product pages and routinely receive the smallest share of spend.
You won't find this in your dashboard, but it all shows up in our Advanced Advertising Audit.
What’s inside the Advanced Advertising Audit
A senior strategist runs the same diagnostic we use when we take over a 7-figure account. On yours, by hand, and presented to you whether or not we ever work together.
1. Your break-even ACoS & target architecture
The margin math every bid in your account should be built around. Almost no account has it. You’ll leave knowing the one number your current setup was missing.
2. Spend anatomy: defense vs. growth
Exactly how much of your budget re-buys existing customers, how much acquires new ones, and what each is really costing you. This is where a great-looking ROAS gets separated from actual growth.
3. The lean ledger
Every dollar of monthly spend producing nothing: zero-sale search terms, junk placements, forgotten campaigns. Itemized, and verifiable in your own reports. In past audits this alone has covered the cost of professional management several times over.
4. The buried treasure
The search terms already converting profitably in your data while being starved of budget. Your account usually knows what works. We show you where that knowledge is being ignored.
5. Placement economics
Where your ads convert (top of search, product pages, rest of search) versus where your budget goes, and the size of the gap between the two.
6. Product-level strategy review
Which products deserve aggressive spend, which are quietly eating margin, and why one budget with default settings across a whole catalog leaves money on the table.
7. Account structure health
Whether your campaign architecture can execute a real strategy, or whether years of accumulated campaigns have left a handful doing the work while the rest add noise.
8. Your first-90-days growth plan
The prioritized sequence of what we’d fix first, second, and third, sized to your goal and your appetite for risk. Whether we run it or your team does, the route is yours to keep.
Presented live, on a dedicated review call. We walk you through every finding and answer every question, in plain terms. No document dumped in your inbox to decode alone.
Agencies charge $2,500–$5,000 for audits with this scope. Ours is free for qualifying brands, because the brands that see what we find tend to want the people who found it.
How it works
Book your intake call
30 minutes: your goals, your current setup, and what “winning” looks like for your brand. Growth, profit, or both. (Want an NDA first? We’ll sign yours or send ours.)
Grant view access
We walk you through it on the call. It takes about 5 minutes, and your account stays fully in your control.
We build your audit within 24 hours
Our senior strategist analyzes your account by hand: bulk files, search-term data, placement reports, product-level economics.
Your review call
We present every finding live, give you the complete report and 90-day plan, and you decide what to do with it. Keep it and run it yourself, or talk to us about doing it for you. Either way, it’s yours.
Zero disruption to your account. This is analysis only. Nothing in your account changes during the audit, and if we end up working together, your existing campaigns stay live while any new structure proves itself alongside them.
Who this is for
This audit is built for you if:
You’re doing $100K+/month on Amazon (or your brand clearly should be)
You have a real brand (premium product, real reviews, a story) and a nagging sense your Amazon channel doesn’t reflect it
You’re running ads (in-house, consultant, or agency) and want the truth about what they’re producing
You want to maximize growth, profit, or both, at an appetite for spend and risk that you set
It’s not for you if:
You’re under $100K/month on Amazon (our free resources will serve you better for now)
You’re looking for a quick settings tweak rather than an honest diagnosis
Nobody in your company can spare 90 minutes across two calls to see where the money is going
Brands like yours, after the audit
From flat to +203% YoY
A supplements brand came to us at a 10 ROAS and flat sales. Within two months we doubled their ad spend. TACoS went down, ROAS went up, and they grew +88%, +125%, and +203% YoY in months one, two, and three.
$7,000/month hiding in plain sight
A recent audit of a 7-figure kitchen brand found roughly $7,000/month going to targets producing zero sales, or sales at a loss. Meanwhile, 10 high-volume keywords converting at a 5% ACoS were receiving just $300/month combined, while targets with painfully high ACoS soaked up $15,000+/month. The account already knew what worked. The budget had never been told.
Questions brands ask us
Why is this free? What’s the catch?
Honest math. Some brands take the audit and run the plan themselves. That’s a fine outcome, and the audit is built to stand on its own. But brands that see what we find often want the team that found it to fix it. The audit is how we earn that conversation. Fair warning we give everyone: we’re not the cheapest option, but we prove the value before you spend a dollar.
Will you just use the call to pitch me?
The intake call covers your goals and getting access, in 30 minutes. The review call is us presenting your findings: your data, your numbers, your questions. If you want to talk about working together afterward, we’re glad to. If not, you keep everything.
Is my account data safe?
You grant view-level access that you control and can revoke anytime. This is analysis only, so nothing in your account gets touched. If you’d like an NDA first, we’ll sign yours or send ours.
We already have an agency / consultant / internal manager. Is this still useful?
Especially then. Whoever got you to this level did real work, and the next stage is usually a different discipline than the last one. The audit gives you an objective, line-by-line view of what your current setup is producing. If it confirms everything’s dialed, that’s worth knowing too.
How much of my time does this take?
About 90 minutes total: a 30-minute intake call, 5 minutes granting access, and a review call to walk through your findings. We do the rest.
How fast is the turnaround?
Your audit is complete within 24 hours of account access. We’ll schedule your review call during the intake call so there’s zero drift.
Find out how your ads are actually performing.
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